Industry-specific consulting for real estate

Propelling the force behind your business.

Strategy, sales formation, marketing arm services, training, webinars and international sales operations for real estate developers, built on 45 years of experience in the Philippine property industry.

Discover PROPOD → Our services
01We developStrategies
02We developTalents
03We developDevelopers
45
Years of experience, including 44 years in sales since 1982
₱100B+
In sales generated for developers Sir POD has led
3.5M
Audiences reached through trainings, seminars, events and roadshows since 1984
350+
Customized training modules
67+
International roadshows and sales operations
Who we are

From the boardroom to the field.

We see what others miss, and solve what others overlook.

PROPOD is an industry-specific consultancy for real estate. From strategy to execution, we strengthen the three foundations that drive growth: Business Development, Sales & Marketing, and Organization & People.

We go beyond surface challenges: uncovering root issues, aligning vision with reality, and delivering solutions that are actionable, scalable and built to last.

What sets us apart
Real estate onlyPrograms customized specifically for real estate, a depth of specialization few can match.
Every segment, every marketHorizontal and vertical developments, for developers nationwide and in global markets.
We fix and recalibrateFrom underperforming teams to entire sales operations, we bring structure, discipline and direction.
Built to lastIn-house sales teams with the right systems, skills and culture, for long-term growth, not just quick wins.
2017Pro Pod Business Consultancy, Inc. founded
2025PROPOD Inc. formed for expanded business services
2026Public trainings, Sir POD LIVE webinars and marketing arm services
2027International Sales Platform (ISP) opens
The people behind PROPOD

Leadership built by experience.

An industry-specific firm, led by people who have sold, built and trained at the top of Philippine real estate.

Peter O. Data
Peter O. DataFounder/CEO – PROPOD, Inc.Chairman of the Board – Blockstone & Co., Inc.
Founder & Chief Executive Officer

Peter Oliva Data

Known in the industry as “POD” · 45 years of experience · In sales since 1982

POD has helped generate more than ₱100 billion in sales over his career, and his customized training programs have reached millions of sales professionals at every level, covering sales management, team building, leadership and product mastery.

He began as a Training Director at Asia Executive Resources, then built behavioral-management, leadership and sales-management programs at Bob Garon Consultancy, Inc., before entering real estate with the Active Group of Companies.

Megaworld CorporationSales Manager to VP Sales & Marketing, 1990–1998. Pioneered international sales operations.
Cathay Land, Inc.SVP Sales & Marketing, 2004–2008. Built the South Forbes Golf City brand.
Century Properties GroupSenior Executive Vice President, 2008–2017. “Master Innovator” award, 2014.
Pro Pod / PROPOD Inc.Founder, 2017 to present. Advisor to start-up, mid- and high-end developers.
Kristine Layug-Data
Executive Vice President

Kristine Layug-Data

EVP – PROPOD, Inc.President – Blockstone & Co., Inc.

Kristine brings 18 years of practice in real estate sales, marketing and leasing. She began her career in real estate sales at Cathay Land, Inc. as an account officer and rose to sales manager within two years.

She holds a Bachelor of Science in Marketing from Centro Escolar University, and has also completed Culinary Arts at Enderun Colleges along with make-up and hair styling courses. She became a licensed real estate broker in 2008 and passed the real estate consultant licensure exam in 2022.

Sales & MarketingLeasingBrokerageReal Estate Consulting
Training milestones & track record

Sales mastered through time.

Results that set industry benchmarks, and the vision, training and leaders that came out of them.

1990 – 1998

Megaworld

VP for Sales & Marketing
21 projects sold out

The first 21 projects sold out within 10 to 45 days each, generating ₱50 billion at the time, nearly a decade in a row.

View career details →
2004 – 2008

Cathay Land

SVP for Sales & Marketing
3.5× value growth

South Forbes Golf City land value rose from ₱6,500 to ₱23,000 per sqm in four years, driven by a powerhouse sales team in the south.

View career details →
2008 – 2017

Century Properties

Senior Executive Vice President
2014 Master Innovator

Re-engineered international sales operations across all continents and formulated trainings that broke company sales records.

View career details →
Beyond the numbers

A legacy of foresight, practice and people.

Sir POD is recognized as a leader for his market vision, perspective and outlook: good foresight, and innovative ideas put to practical use that many sales leaders and developers still follow today.

01Five market cycles

Sales and marketing strategies that evolved through five market cycles, from the Asian financial crisis to the present.

02Training that keeps evolving

Training concepts and module programs continuously developed around human psychology, emotional quotient, skills and competency, toward leadership excellence.

03Nationwide to global

PROPOD has expanded its services from across the Philippines to the global market.

04Leaders who lead today

Many sales leaders developed by Sir POD now hold key positions in the industry or remain key producers for their companies.

What we do

Your roadmap to real estate success.

Everything starts with a plan. We lessen the guesswork and minimize costly mistakes, drawing on an in-depth understanding of the Philippine market.

Sales, Marketing & Branding

Strategies built around your target audience and your brand.

  • Marketing strategies
  • Sales & operations strategies
  • Branding & project rebranding
  • Events management & grand launches
Core service

In-House Sales Formation

We build your own in-house sales team, ready to sell, in three months.

  • Talent sourcing, recruitment & hiring
  • Foundational training & basic selling skills
  • Sales systems, operations & management
  • Team culture build-up, ready to perform
  • Optional: we run it, then hand it over (build, operate, transfer)

Ideal for companies that want their own sales team but lack the capability to train one.

New

Marketing Arm Services

PROPOD becomes the exclusive marketing arm of your project: not brokers, but a dedicated in-house sales team we train, operate and manage.

  • Highly trained, full-time sales team
  • Sales target delivery on PROPOD
  • Sales & marketing budget on the developer
  • Ongoing training, operations & management

We take the trouble and headaches out of running a sales team.

International Sales Outsourcing

Appoint PROPOD to market your project internationally, with set sales targets and budgets.

  • International Sales Platform (ISP)
  • International Sales Caravan

Ideal for companies entering the global market without an experienced team. See International →

Sales Organization Turnaround

We diagnose and fix the sales organization you already have.

  • Diagnosing problematic sales organizations: structure, people, systems & numbers
  • Sales and marketing alignment: shared targets, lead handoff & accountability
  • Resolving conflicts between sales, marketing & other departments
  • A recovery plan, carried out with your leaders

Ideal when sales are stalling, teams are in conflict, or sales and marketing are pulling in different directions.

Business Development

Turning land and ideas into viable, desirable projects.

  • Market research & study
  • Financial feasibility study
  • Project concept & development
  • Development design & plan
How we work

From first conversation to results.

01Consult

We listen to your goals and challenges, on site or online.

02Diagnose

We study your market, product, team and numbers to find the root issues.

03Plan

A clear proposal: strategy, scope, timeline, team and targets.

04Execute & train

We build, launch and train alongside your people, in the field.

05Measure & hand over

We track results, refine, and leave you with a team that runs on its own.

Book a consultation →
Recent work

PROPOD in practice.

Recent PROPOD engagements, from project launches to public training.

Cebu project launch venue
Case study · Project launch · Cebu

A record-breaking launch, prepared in 10 days

Challenge
Launch a new project in Cebu on a very tight timeline.
What we did
Overall event concept, program management, video production for the project and corporate profile, the launch itself, and sales management and operations.
Result
The client's first-ever official company launch, delivered from concept to launch night in a record 10 days.
Sales Management Mastery Class Series 1 graduates
Case study · Public training · Makati

Sales Management Mastery Class · Series 1

Challenge
Sales leaders who need judgment, emotional discipline and people leadership, not only targets.
What we did
A three-day mastery class, February 16–18, 2026, built from real-world leadership experience.
Participants
Sales leaders from Arthaland, Filinvest / Filigree, Robinsons Land, Moldex Realty, VHBC and Medical Center Trading Corp.
Testimonial to be added: a short quote from a developer or client.
NameTitle, Company
Testimonial to be added: a short quote from a Mastery Class graduate.
NameTitle, Company
Testimonial to be added: a short quote from a sales leader you developed.
NameTitle, Company
Training & development

We raise homegrown sales leaders.

Four generations of powerhouse sales teams, trained through programs written for real estate, never adapted from a generic sales course.

In-house programsCustomized for your projects, people and targets.
Public seminarsOpen to aspiring professionals and sales leaders.
On-the-job trainingCoaching in the field, on live sales.
Online webinarsSir POD LIVE executive sessions. See Insights →
Peter O. Data speaking on stage
Request a customized program →
International sales operations

Global reach, stronger sales.

Since 1995 our team has taken Philippine developments to Filipino communities on every continent, through international roadshows, Filipino grand events and sales caravans.

Opening 2027

PROPOD International Sales Platform

ISP · We operate your international sales platform

Appoint PROPOD to market your project internationally, with set sales targets and budgets. We run a fully managed, full-time international sales operation as an independent unit and global extension of your company, adding sales beyond your local targets. It is not a one-time roadshow.

10–12MOverseas Filipinos worldwide
6 moActive deployment per year
9–12International sales agents
3 yrsCommitted term to build trust and recall
01
Dedicated international team

Teams work 10–12 hours a day in multiple cities during deployment: leads, presentations, meetings and closing.

02
Multi-layered selling

Direct selling, referral networks, broker partnerships and community engagement within Filipino communities abroad.

03
Cross-selling power

One dedicated team plus two to three teams cross-selling, so up to nine agents carry your project.

04
End-to-end facilitation

Reservations, collection coordination, documentation follow-through and regular client reporting.

Asia

  • Singapore
  • Vietnam
  • Malaysia
  • Thailand
  • Indonesia

Gulf

  • UAE
  • Abu Dhabi
  • Bahrain
  • Qatar
  • Oman

Europe

  • United Kingdom
  • France
  • Italy
  • Germany
  • Spain
  • Austria
  • Switzerland
  • Scandinavia

Oceania

  • Australia
  • New Zealand
  • Hawaii
  • Guam
  • Papua New Guinea

Islands

  • Micronesia
  • Palau
  • Marshall Islands
  • Nauru
  • Solomon Islands
  • Fiji
  • Vanuatu

Americas

  • Costa Rica
  • Panama
  • Colombia
  • Guatemala
  • Turks & Caicos
  • Bahamas
  • Cayman Islands

North America

  • Canada
  • New York
  • Los Angeles
  • San Francisco
  • Chicago
  • Texas
  • Florida
  • + 12 more states
International operations, 1995–2024 · 67+ roadshows Register interest for the 2027 ISP →
2027

International Sales Caravan 2027

Separate from the ISP: a periodic, three-month caravan where PROPOD represents your project abroad in full force, with full operations and specific sales targets, through roadshows and community events for overseas Filipino buyers.

Register interest to join →
Sir POD Insights

Perspectives that move the market.

Sir POD's take on real estate trends, industry issues and what they mean for sales professionals and developers. Free previews, live webinars, and the thinking behind PROPOD's programs.

▶ Sir POD LIVE · Episode 2 · Free

The Death of the Sales ProcessSelling in the Age of Intelligence

A free preview of how Sir POD teaches. He reads the latest Metro Manila condominium numbers and explains what they mean for the people who sell property.

  • Where the condo supply really stands, and why unsold and vacant units are not the same thing
  • What rental yields look like at today's prices
  • What the market means for buyers, investors and developers
  • Why buyers' reasons for purchasing now matter more than the old sales script
Learn with Sir POD →

Latest insights

▶ Video
Sales ProfessionalsMarket Outlook

The Death of the Sales Process

Buyers now research first and decide slower. Why the old prospect-to-close script no longer works, and what replaces it.

Watch the preview →
Session notes
DevelopersMarket Outlook

The Market Has Spoken

Oversupply versus sales velocity, why absorption keeps weakening, and how to win without relying on discounts.

See the six key topics →
Perspective
Sales ProfessionalsDevelopers

"Post ka ng post, boost ka ng boost. Pero nasaan ang sales?"

Digital ads create attention, not decisions. In a crowded market, authority has to come before persuasion.

View →
New insights on market trends, industry issues and selling, from Sir POD.Get new insights first →
Sir POD LIVE · Webinar series

Webinar episodes

Live executive sessions on Zoom, with interactive Q&A. Click any poster to view it full size.

Upcoming 3 new Sir POD LIVE webinars on Nov 17, 19 and 24. See details & register →

Past episodes

Sir POD LIVE Episode 2 poster
Episode 2 · The Death of the Sales Process
Episode 2 · Completed

The Death of the Sales Process

The rise of the new market that requires a new approach.

  • October 27, 2026
  • 7–10 PM · 3 hours
  • Live via Zoom
  • ₱999 per participant
▶ Watch the free preview above
Sir POD LIVE Episode 2
Sir POD LIVE Episode 2
Sir POD LIVE Episode 2
Sir POD LIVE Episode 2
Sir POD LIVE Episode 2
Sir POD LIVE Episode 2
Sir POD LIVE Episode 2
Sir POD LIVE Episode 2
Sir POD LIVE Episode 1 poster
Episode 1 · The Market Has Spoken
Episode 1 · Completed

The Market Has Spoken

Why conversion has become harder, how buyer psychology has changed, and what sales professionals must do next.

  • September 17, 2026
  • 1–4 PM · 3 hours
  • Live via Zoom
  • ₱999 per participant
Sir POD LIVE Episode 1
Sir POD LIVE Episode 1
Sir POD LIVE Episode 1
Sir POD LIVE Episode 1
Upcoming

What's happening at PROPOD.

Register your interest

Sir POD LIVE · November 2026 · Live via Zoom

Sir POD LIVE: The Art of Closing poster
The Art of Closing
Episode 3 · Tue · Nov 17 · 6–9 PM

The Art of Closing

Turn buyer interest into actual sales.

  • Buyer psychology
  • Buying signals
  • Handling objections
  • Confident negotiation
  • Influencing decisions
  • Closing techniques

Not another scripted sales course. Learn why buyers hesitate, and how to guide them to commitment without being pushy.

For: Salespersons, property specialists, brokers, sales managers and directors, insurance agents

Early bird₱999Regular₱1,199
Register for Nov 17 →
Sir POD LIVE: Beyond the Local Market poster
Beyond the Local Market
Episode 4 · Thu · Nov 19 · 6–9 PM

Beyond the Local Market

Take Philippine real estate sales beyond our borders.

  • Promising overseas markets
  • Overseas buyer demand
  • Building an international team
  • Distribution networks
  • International roadshows
  • Cross-border operations

Build an international sales business, not just sell abroad, and avoid the costly mistakes most make on the way in.

For: Developers, marketing teams, HR, sales directors and managers, brokers

Early bird₱1,299Regular₱1,499
Register for Nov 19 →
Sir POD LIVE: The New Real Estate Leader poster
The New Real Estate Leader
Episode 5 · Tue · Nov 24 · 6–9 PM

The New Real Estate Leader

Lead a modern sales organization in a tougher, faster market.

  • Leadership intelligence
  • Analytics & KPIs
  • People development
  • AI for team productivity
  • Engagement & results

Real estate is now a media-driven marketplace. Learn to balance numbers, people and change, without drowning in admin.

For: Sales directors and managers, brokers, brokerage owners, project sales heads, emerging leaders

Early bird₱1,999Regular₱2,350
Register for Nov 24 →

Also coming up

PROPOD public training
Public training

Public training · Q1 2027

PROPOD's next public training for sales leaders and real estate professionals.

Register your interest →
International sales caravan
International

International Sales Caravan 2027

Present your developments directly to Filipino communities abroad.

Register interest to join →
Sir POD LIVE webinars
Online webinars

Sir POD LIVE · 2027 season

A new year of executive webinars on market trends, issues and selling.

Get the 2027 schedule →
The POD Principle

Timeless principles.
Real world impact.

The beliefs behind 45 years of building sales teams and leaders, in Sir POD's own words.

POD Principle #001: Leadership begins where self-interest ends.
POD Principle #001 · Leadership begins where self-interest ends.
POD Principle #021: People don't buy property. They buy confidence in their decision.
POD Principle #021 · People don't buy property. They buy confidence in their decision.
POD Principle #041: Real estate is ultimately about people, not property.
POD Principle #041 · Real estate is ultimately about people, not property.
POD Principle #053: Good developers build projects. Great developers build trust.
POD Principle #053 · Good developers build projects. Great developers build trust.
POD Principle #071: Success is measured by what you achieve. Legacy is measured by what continues because of you.
POD Principle #071 · Success is measured by what you achieve. Legacy is measured by what continues because of you.
POD Principle #078: The best leaders become mentors. The best mentors become founders of institutions.
POD Principle #078 · The best leaders become mentors. The best mentors become founders of institutions.
POD Principle #107: A salesman who oversells eventually underserves.
POD Principle #107 · A salesman who oversells eventually underserves.
POD Principle #113: Every client deserves advice you would give to your own family.
POD Principle #113 · Every client deserves advice you would give to your own family.
POD Principle #121: You don't master success by avoiding mistakes. You master it by making enough mistakes to recognize the pattern.
POD Principle #121 · You don't master success by avoiding mistakes. You master it by making enough mistakes to recognize the pattern.
POD Principle #171: Ordinary people become loyal to success. Great leaders remain loyal to the principles that created it.
POD Principle #171 · Ordinary people become loyal to success. Great leaders remain loyal to the principles that created it.
Our clients

Trusted by developers and organizations across the Philippines and abroad.

Out of respect for our clients and the non-disclosure agreements we keep, the identities of our corporate clients are withheld for confidentiality. References are available on request for qualified inquiries.

Request references →
Contact

Let's propel the force behind your business.

Whether it's a project launch, a sales team that needs rebuilding, or training for your people, tell us where you are and where you want to go. Sir POD and the PROPOD team will come back with a clear plan.

Phone+63 917 178 1888
Emailconsult@propodinc.com
consult@propodconsulting.com

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